<aside> đź’ˇ A user research, positioning, and messaging partner for B2B tech companies

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Have a great product, but prospects can’t figure out what you’re selling?

Chances are, the customer’s point of view on the problem you solve is different from what you’re pitching them.

We have helped more than 50 B2B companies improve their positioning, shorten their sales cycles, and increase their conversion rates. We did this by:

  1. listening to what their customers had to say
  2. deeply understanding their and their competitors’ product
  3. crafting messaging that resonates with their customers

This 3-step process has helped us achieve consistently positive results for our customers, and underpins our approach.

Our approach to positioning

Good positioning is deliberate. It clearly shows your customers why you are the best at something that they deeply care about. The craft of positioning involves 3 core steps:

1. Listening to customers (User Research)

We interview your current and prospective customers to understand how exactly they solve the problems that your company addresses. We ask them about their workflows, annoyances, sources of friction, and the competitive products they are considering.

2. Understanding your attributes and differentiation

Concurrently, we also understand your attributes and what truly differentiates you from your competition.

We go deep into attributes that you think are your sources of differentiation, as well as how these attributes translate into an end-user experience for your customers.

We use these to place you on a positioning map vis-a-vis your competition, and understand the true differentiators you should highlight in your positioning statement – who you are serving, how you are better than your competition, and how you attributes translate into value for your customers.

3. Crafting a message